Mission Command & OODA

The British Army figured out something important a long time ago: you cannot control everything, so stop trying. Mission command and the OODA Loop are the two frameworks I have carried from military operations into every product and technology organisation I have worked in.
1 min read
Defence
Leadership
Personal

The British Army figured out something important a long time ago: you cannot control everything, so you should stop trying.

Mission command is the principle of giving people clarity of intent and then trusting them to figure out how to achieve it. Not prescribing method. Not micromanaging execution. Defining the end state, assigning ownership, and getting out of the way.

The OODA Loop — Observe, Orient, Decide, Act — is the decision-making framework underneath it. The side that cycles through that loop faster wins. Not because they make perfect decisions, but because they make better decisions faster than the alternative, and they learn from each cycle.

I have spent twenty years applying both of these to product and technology organisations. They work. The organisations that move fastest are almost never the ones with the best technology or the most resources. They are the ones with the clearest intent and the shortest decision loops.

Not At Leisure

Writing on product leadership, engineering effectiveness, GTM and execution.

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